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Une étude de cas sur les activités de marque de Romania Food & Beverage Ltd

Une étude de cas sur les activités de marque de Romania Food & Beverage Ltd

Md. Alamgir Bhuiyan / Tasneem Tarannum

47,40 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208290351
47,40 €
IVA incluido
Disponible

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Sobre IBD

Le livre est basé sur une étude de cas concernant les activités de marque de Romania Food & Beverage Ltd. (RFBL), une entreprise de produits de grande consommation populaire au Bangladesh. Une étude descriptive a été menée auprès de 800 magasins et de 30 détaillants afin de comparer les produits et de mesurer l’efficacité des différentes stratégies de marque actuellement mises en œuvre par RFBL. Dans l’ensemble, cette étude donnera aux lecteurs un aperçu approfondi du monde des activités de marque couramment pratiquées par les entreprises de grande consommation basées au Bangladesh.

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Otros libros del autor

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