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Um estudo de caso sobre as actividades de branding da Romania Food & Beverage Ltd

Um estudo de caso sobre as actividades de branding da Romania Food & Beverage Ltd

Md. Alamgir Bhuiyan / Tasneem Tarannum

47,40 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208290375
47,40 €
IVA incluido
Disponible

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Sobre IBD

O livro baseia-se num estudo de caso sobre as actividades de branding da Romania Food & Beverage Ltd. (RFBL), uma empresa de produtos de grande consumo popular no Bangladesh. Foi realizado um estudo descritivo através de um inquérito a 800 lojas e 30 retalhistas para comparar produtos e medir a eficácia das diferentes estratégias de marca atualmente adoptadas pela RFBL. Em suma, dará aos leitores uma visão aprofundada do mundo das actividades de branding habitualmente praticadas pelos FMCG do Bangladesh.

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Otros libros del autor

  • Un caso di studio sulle attività di branding della Romania Food & Beverage Ltd
    Md. Alamgir Bhuiyan / Tasneem Tarannum
    Il libro si basa su un caso di studio sulle attività di branding della Romania Food & Beverage Ltd. (RFBL), una popolare azienda di beni di largo consumo del Bangladesh. (RFBL), una popolare azienda di beni di largo consumo del Bangladesh. È stato condotto uno studio descrittivo intervistando 800 negozi e 30 rivenditori per confrontare i prodotti e misurare l’efficacia delle di...
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  • Eine Fallstudie über die Branding-Aktivitäten von Romania Food & Beverage Ltd.
    Md. Alamgir Bhuiyan / Tasneem Tarannum
    Das Buch basiert auf einer Fallstudie über die Branding-Aktivitäten von Romania Food & Beverage Ltd. (RFBL), einem beliebten FMCG-Unternehmen in Bangladesch. Es wurde eine deskriptive Studie durchgeführt, bei der 800 Geschäfte und 30 Einzelhändler zum Produktvergleich und zur Messung der Wirksamkeit verschiedener Branding-Strategien, die derzeit von RFBL durchgeführt werden, be...
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  • Une étude de cas sur les activités de marque de Romania Food & Beverage Ltd
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    Le livre est basé sur une étude de cas concernant les activités de marque de Romania Food & Beverage Ltd. (RFBL), une entreprise de produits de grande consommation populaire au Bangladesh. Une étude descriptive a été menée auprès de 800 magasins et de 30 détaillants afin de comparer les produits et de mesurer l’efficacité des différentes stratégies de marque actuellement mises ...
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