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Eine Fallstudie über die Branding-Aktivitäten von Romania Food & Beverage Ltd.

Eine Fallstudie über die Branding-Aktivitäten von Romania Food & Beverage Ltd.

Md. Alamgir Bhuiyan / Tasneem Tarannum

47,40 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208290337
47,40 €
IVA incluido
Disponible

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Sobre IBD

Das Buch basiert auf einer Fallstudie über die Branding-Aktivitäten von Romania Food & Beverage Ltd. (RFBL), einem beliebten FMCG-Unternehmen in Bangladesch. Es wurde eine deskriptive Studie durchgeführt, bei der 800 Geschäfte und 30 Einzelhändler zum Produktvergleich und zur Messung der Wirksamkeit verschiedener Branding-Strategien, die derzeit von RFBL durchgeführt werden, befragt wurden. Insgesamt wird den Lesern ein umfassender Einblick in die Welt der Branding-Aktivitäten gegeben, die von FMCG-Unternehmen mit Sitz in Bangladesch üblicherweise praktiziert werden.

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Otros libros del autor

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