Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Eine Fallstudie über die Branding-Aktivitäten von Romania Food & Beverage Ltd.
Eine Fallstudie über die Branding-Aktivitäten von Romania Food & Beverage Ltd.

Eine Fallstudie über die Branding-Aktivitäten von Romania Food & Beverage Ltd.

Md. Alamgir Bhuiyan / Tasneem Tarannum

47,40 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208290337
47,40 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Das Buch basiert auf einer Fallstudie über die Branding-Aktivitäten von Romania Food & Beverage Ltd. (RFBL), einem beliebten FMCG-Unternehmen in Bangladesch. Es wurde eine deskriptive Studie durchgeführt, bei der 800 Geschäfte und 30 Einzelhändler zum Produktvergleich und zur Messung der Wirksamkeit verschiedener Branding-Strategien, die derzeit von RFBL durchgeführt werden, befragt wurden. Insgesamt wird den Lesern ein umfassender Einblick in die Welt der Branding-Aktivitäten gegeben, die von FMCG-Unternehmen mit Sitz in Bangladesch üblicherweise praktiziert werden.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Un caso di studio sulle attività di branding della Romania Food & Beverage Ltd
    Md. Alamgir Bhuiyan / Tasneem Tarannum
    Il libro si basa su un caso di studio sulle attività di branding della Romania Food & Beverage Ltd. (RFBL), una popolare azienda di beni di largo consumo del Bangladesh. (RFBL), una popolare azienda di beni di largo consumo del Bangladesh. È stato condotto uno studio descrittivo intervistando 800 negozi e 30 rivenditori per confrontare i prodotti e misurare l’efficacia delle di...
    Disponible

    47,40 €

  • Um estudo de caso sobre as actividades de branding da Romania Food & Beverage Ltd
    Md. Alamgir Bhuiyan / Tasneem Tarannum
    O livro baseia-se num estudo de caso sobre as actividades de branding da Romania Food & Beverage Ltd. (RFBL), uma empresa de produtos de grande consumo popular no Bangladesh. Foi realizado um estudo descritivo através de um inquérito a 800 lojas e 30 retalhistas para comparar produtos e medir a eficácia das diferentes estratégias de marca atualmente adoptadas pela RFBL. Em suma...
    Disponible

    47,40 €

  • Une étude de cas sur les activités de marque de Romania Food & Beverage Ltd
    Md. Alamgir Bhuiyan / Tasneem Tarannum
    Le livre est basé sur une étude de cas concernant les activités de marque de Romania Food & Beverage Ltd. (RFBL), une entreprise de produits de grande consommation populaire au Bangladesh. Une étude descriptive a été menée auprès de 800 magasins et de 30 détaillants afin de comparer les produits et de mesurer l’efficacité des différentes stratégies de marque actuellement mises ...
    Disponible

    47,40 €