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Understanding the Marketing Exceptionality of Prestige Perfumes

Understanding the Marketing Exceptionality of Prestige Perfumes

David Moskowitz / Howard Moskowitz / Nithda Horoszko

43,69 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Empresa y gestión
ISBN:
9781032570167
43,69 €
IVA incluido
Disponible

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Sobre IBD

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume

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Otros libros del autor

  • Understanding the Marketing Exceptionality of Prestige Perfumes
    David Moskowitz / Howard Moskowitz / Nithda Horoszko
    Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. ...