LIBROS DEL AUTOR: nithda horoszko

2 resultados para LIBROS DEL AUTOR: nithda horoszko

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  • Understanding the Marketing Exceptionality of Prestige Perfumes
    David Moskowitz / Howard Moskowitz / Nithda Horoszko
    Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume ...
    Disponible

    43,69 €

  • Understanding the Marketing Exceptionality of Prestige Perfumes
    David Moskowitz / Howard Moskowitz / Nithda Horoszko
    Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. ...
    Disponible

    105,91 €