LIBROS DEL AUTOR: howard moskowitz

2 resultados para LIBROS DEL AUTOR: howard moskowitz

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  • Understanding the Marketing Exceptionality of Prestige Perfumes
    David Moskowitz / Howard Moskowitz / Nithda Horoszko
    Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume ...
    Disponible

    43,69 €

  • Applying Mind Genomics to Social Sciences
    Howard Moskowitz / Petraq Papajorgji
    Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It reaches out where surveys and focus groups are inadequate tools to help us better understand how people feel and how they will behave in a particular situation. While allowing for a more encapsulating metho...
    Disponible

    216,06 €