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Understanding Pop-Up Stores through Passion and Practice

Understanding Pop-Up Stores through Passion and Practice

Ghalia Boustani

73,78 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781032293332
73,78 €
IVA incluido
Disponible

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Sobre IBD

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ’why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format.

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Otros libros del autor

  • Understanding Pop-Up Stores through Passion and Practice
    Ghalia Boustani
    Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ’why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. ...
  • Pop-Up Retail
    Ghalia Boustani
    This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution. ...
    Disponible

    38,56 €

  • Pop-Up Retail
    Ghalia Boustani
    This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution. ...
  • Ephemeral Retailing
    Ghalia Boustani
    Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. ...