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Ephemeral Retailing

Ephemeral Retailing

Ghalia Boustani

88,71 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9781138586963
88,71 €
IVA incluido
Disponible

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Sobre IBD

Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else.

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