Pop-Up Retail

Pop-Up Retail

Ghalia Boustani

96,73 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
ISBN:
9780367628529

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Sobre IBD

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

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Otros libros del autor

  • Understanding Pop-Up Stores through Passion and Practice
    Ghalia Boustani
    Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ’why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. ...
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  • Understanding Pop-Up Stores through Passion and Practice
    Ghalia Boustani
    Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ’why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. ...
  • Pop-Up Retail
    Ghalia Boustani
    This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution. ...
    Disponible

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  • Ephemeral Retailing
    Ghalia Boustani
    Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. ...