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Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns

Bonita Kolb

315,32 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9781138685185
315,32 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning, authenticity and use of social media to create personal experiences. In addition, it contains numerous international examples and perspectives from different range of stakeholders.Written in an engaging style this book will be valuable reading for upper level Tourism students.

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