Marketing Research for the Tourism, Hospitality and Events Industries

Marketing Research for the Tourism, Hospitality and Events Industries

Bonita Kolb

269,89 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
ISBN:
9781032940403

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Sobre IBD

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

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