LIBROS DEL AUTOR: bonita kolb

8 resultados para LIBROS DEL AUTOR: bonita kolb

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  • Marketing Strategy for the Arts
    Bonita M. Kolb
    Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. ...
    Disponible

    82,54 €

  • Absolute Essentials of Marketing Research
    Bonita M. Kolb
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. ...
    Disponible

    38,68 €

  • Entrepreneurship in the Arts
    Bonita M. Kolb
    This popular book, now in its third edition, teaches business concepts in a way that is relevant to the way that creative students learn. ...
    Disponible

    99,99 €

  • Marketing Strategy for the Creative and Cultural Industries
    Bonita Kolb / Bonita M. Kolb
    This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. ...
    Disponible

    82,33 €

  • Marketing Research
    Bonita Kolb
    An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. ...
    Disponible

    169,60 €

  • Tourism Marketing for Cities and Towns
    Bonita Kolb
    Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketer...
    Disponible

    120,53 €

  • Marketing for Cultural Organizations
    Bonita M. Kolb
    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. ...
    Disponible

    118,11 €

  • Marketing Research for Non-profit, Community and Creative Organizations
    Bonita Kolb
    ’Marketing Research for Non-profit, Community and Creative Organizations’ is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different metho...
    Disponible

    115,99 €