LIBROS DEL AUTOR: bonita kolb

19 resultados para LIBROS DEL AUTOR: bonita kolb

bonita kolb Eliminar filtro Quitar filtros
  • Marketing Strategy for the Arts
    Bonita M. Kolb
    Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. ...
    Disponible

    82,54 €

  • Marketing Strategy for the Arts
    Bonita M. Kolb
    Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. ...
    Disponible

    267,86 €

  • Marketing Research for the Tourism, Hospitality and Events Industries
    Bonita Kolb
    This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish. ...
    Disponible

    269,89 €

  • Absolute Essentials of Marketing Research
    Bonita M. Kolb
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. ...
    Disponible

    38,68 €

  • Entrepreneurship in the Arts
    Bonita M. Kolb
    This popular book, now in its third edition, teaches business concepts in a way that is relevant to the way that creative students learn. ...
    Disponible

    99,99 €

  • Entrepreneurship in the Arts
    Bonita M. Kolb
    This popular book, now in its third edition, teaches business concepts in a way that is relevant to the way that creative students learn. ...
    Disponible

    301,54 €

  • Absolute Essentials of Marketing Research
    Bonita M. Kolb
    This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. ...
    Disponible

    96,83 €

  • Event Management for the Tourism and Hospitality Industries
    Bonita M. Kolb
    Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. ...
    Disponible

    268,38 €

  • Event Management for the Tourism and Hospitality Industries
    Bonita M. Kolb
    Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on c...
    Disponible

    80,44 €

  • Marketing Strategy for the Creative and Cultural Industries
    Bonita Kolb / Bonita M. Kolb
    This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. ...
    Disponible

    314,97 €

  • Marketing Strategy for the Creative and Cultural Industries
    Bonita Kolb / Bonita M. Kolb
    This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. ...
    Disponible

    82,33 €

  • Marketing Research
    Bonita Kolb
    An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. ...
    Disponible

    114,28 €

  • Marketing Research
    Bonita Kolb
    An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. ...
    Disponible

    304,40 €

  • Tourism Marketing for Cities and Towns
    Bonita Kolb
    Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning, authenticity and use of social media to create personal experiences. In addition, it contains numerous international examples and perspectives fr...
    Disponible

    315,32 €

  • Tourism Marketing for Cities and Towns
    Bonita Kolb
    Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketer...
    Disponible

    120,53 €

  • Marketing Research for Non-profit, Community and Creative Organizations
    Bonita Kolb
    ’Marketing Research for Non-profit, Community and Creative Organizations’ is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different metho...
    Disponible

    281,42 €

  • Marketing for Cultural Organizations
    Bonita M. Kolb
    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. ...
    Disponible

    268,26 €

  • Marketing for Cultural Organizations
    Bonita M. Kolb
    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. ...
    Disponible

    118,11 €

  • Marketing Research for Non-profit, Community and Creative Organizations
    Bonita Kolb
    ’Marketing Research for Non-profit, Community and Creative Organizations’ is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different metho...
    Disponible

    115,99 €