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The Political Marketing Game

The Political Marketing Game

Jennifer Lees-Marshment

65,03 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Estructuras políticas: democracia
ISBN:
9780230537774
65,03 €
IVA incluido
Disponible

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Sobre IBD

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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