LIBROS DEL AUTOR: jennifer lees marshment

9 resultados para LIBROS DEL AUTOR: jennifer lees marshment

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  • Political Management in Practice
    Jennifer Lees-Marshment
    This comprehensive volume offers a wide range of in-depth empirical research from different disciplinary perspectives and countries. It will be highly useful for graduate students, researchers, and professionals in a variety of areas including political science, management, political psychology, and public administration. ...
    Disponible

    74,43 €

  • Political Management in Practice
    Jennifer Lees-Marshment
    This comprehensive volume offers a wide range of in-depth empirical research from different disciplinary perspectives and countries. It will be highly useful for graduate students, researchers, and professionals in a variety of areas including political science, management, political psychology, and public administration. ...
    Disponible

    267,86 €

  • The Human Resource Management of Political Staffers
    Jennifer Lees-Marshment
    The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians. ...
    Disponible

    69,00 €

  • The Human Resource Management of Political Staffers
    Jennifer Lees-Marshment
    The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians. ...
    Disponible

    267,85 €

  • Political Marketing and Management in the 2017 New Zealand Election
    Jennifer Lees-Marshment
    This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores  the alignmen...
    Disponible

    71,29 €

  • The Political Marketing Game
    Jennifer Lees-Marshment
    The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. ...
    Disponible

    66,36 €

  • The Ministry of Public Input
    Jennifer Lees-Marshment
    As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions. ...
    Disponible

    64,94 €

  • The Political Marketing Game
    Jennifer Lees-Marshment
    The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. ...
    Disponible

    65,03 €

  • Political marketing and British political parties (2nd Edition)
    Jennifer Lees-Marshment
    The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system.This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 ele...
    Disponible

    31,66 €