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The Marketing of the President

The Marketing of the President

Bruce I. Newman

144,55 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1994
Materia
Elecciones y referendos
ISBN:
9780803951389
144,55 €
IVA incluido
Disponible

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Otros libros del autor

  • The Mass Marketing of Politics
    Bruce I. Newman
    The Mass Marketing of Politics demonstrates how The United States’ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White Ho...
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    Bruce I. Newman
    The Mass Marketing of Politics demonstrates how The United States’ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White Ho...
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    193,98 €