LIBROS DEL AUTOR: bruce i newman

4 resultados para LIBROS DEL AUTOR: bruce i newman

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  • Political Marketing
    Andrzej Falkowski / Bruce I. Newman / Wojciech Cwalina
    This is the first integrated theory-to-practice text on marketing’s role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing’s infiltration into politics, including campaign strategy, market segmentation, and media strategy. ...
    Disponible

    87,63 €

  • A Cross-Cultural Theory of Voter Behavior
    Andrzej Falkowski / Bruce I Newman / Wojciech Cwalina
    A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications. ...
    Disponible

    90,76 €

  • The Mass Marketing of Politics
    Bruce I. Newman
    The Mass Marketing of Politics demonstrates how The United States’ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue.This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White Ho...
    Disponible

    193,98 €

  • The Marketing of the President
    Bruce I. Newman
    ...
    Disponible

    144,55 €