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The Dominant Influence of Marketing in the 21st Century

The Dominant Influence of Marketing in the 21st Century

P. Kitchen

67,04 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781349334001
67,04 €
IVA incluido
Disponible

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Sobre IBD

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions ’Is marketing a leviathan in today’s societies?’

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