LIBROS DEL AUTOR: p kitchen

10 resultados para LIBROS DEL AUTOR: p kitchen

p kitchen Eliminar filtro Quitar filtros
  • Integrated Brand Marketing and Measuring Returns
    P. Kitchen
    A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. ...
    Disponible

    66,73 €

  • The Dominant Influence of Marketing in the 21st Century
    P. Kitchen
    Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions ’Is marketing a leviathan in today’s societies?’ ...
    Disponible

    48,48 €

  • The Dominant Influence of Marketing in the 21st Century
    P. Kitchen
    Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions ’Is marketing a leviathan in today’s societies?’ ...
    Disponible

    67,04 €

  • Integrated Brand Marketing and Measuring Returns
    P. Kitchen
    A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. ...
    Disponible

    48,28 €

  • Marketing Metaphors and Metamorphosis
    P. Kitchen
    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. ...
    Disponible

    48,06 €

  • Marketing Metaphors and Metamorphosis
    P. Kitchen
    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. ...
    Disponible

    66,66 €

  • Marketing Mind Prints
    P. Kitchen
    By ’marketing mind prints’, this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own ’mind print’ - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The...
    Disponible

    134,64 €

  • The Future of Marketing
    P. Kitchen
    ...
    Disponible

    133,04 €

  • The Rhetoric and Reality of Marketing
    P. Kitchen
    This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight...
    Disponible

    134,39 €

  • Communicating Globally
    Don E. Schultz / P. Kitchen
    ...
    Disponible

    59,97 €