Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Gestión: liderazgo y motivación > Integrated Brand Marketing and Measuring Returns
Integrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns

P. Kitchen

48,28 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Gestión: liderazgo y motivación
ISBN:
9781349367047
48,28 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Artículos relacionados

  • Mean Men
    Mark Lipton
    Winner of the 2018 Axiom Award for Business CommentaryThe troubling psychology behind some of America’s most famous menSteve Jobs, Dov Charney, Lance Armstrong, Donald Trump. Each one has reached the pinnacle of American success. Is it because they were ambitious visionaries and talented entrepreneurs? Most Americans would say yes to both. But what else do they have in common?T...
    Disponible

    12,12 €

  • Mitchell Levy on Creating Thought Leaders (2nd Edition)
    Mitchell Levy
    In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms...
    Disponible

    23,48 €

  • Responsible Management of Information Systems
    Bernd Carsten Stahl
    ...
    Disponible

    105,36 €

  • Outsourcing and Offshoring of Professional Services
    Amar Gupta
    A growing number of companies are opting to perform increasing types of professional services in foreign countries, creating, for some companies, unprecedented opportunities to reduce costs and nucleate strategic relationships, while, for others, representing a major threat to current prosperity. Outsourcing and Offshoring of Professional Services: Business Optimization in a Gl...
    Disponible

    236,63 €

  • Computer-Mediated Relationships and Trust
    Linda L. Brennan / Linda LBrennan / Victoria E. Johnson / Victoria EJohnson
    ...
    Disponible

    236,24 €

  • Cases on Online Discussion and Interaction
    Discussion, whether in online or face-to-face environments, is central to attaining and disseminating information. Cases on Online Discussion and Interaction: Experiences and Outcomes contains examples of online discussions in a variety of contexts and for a variety of purposes, allowing readers to understand what is likely to facilitate discussion online, what is likely to enc...
    Disponible

    236,63 €

Otros libros del autor

  • Integrated Brand Marketing and Measuring Returns
    P. Kitchen
    A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. ...
    Disponible

    66,73 €

  • The Dominant Influence of Marketing in the 21st Century
    P. Kitchen
    Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions ’Is marketing a leviathan in today’s societies?’ ...
    Disponible

    48,48 €

  • The Dominant Influence of Marketing in the 21st Century
    P. Kitchen
    Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions ’Is marketing a leviathan in today’s societies?’ ...
    Disponible

    67,04 €

  • Marketing Metaphors and Metamorphosis
    P. Kitchen
    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. ...
    Disponible

    48,06 €

  • Marketing Metaphors and Metamorphosis
    P. Kitchen
    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. ...
    Disponible

    66,66 €

  • Marketing Mind Prints
    P. Kitchen
    By ’marketing mind prints’, this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own ’mind print’ - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The...
    Disponible

    134,64 €