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The Advertising Business

The Advertising Business

John Philip Jones

268,28 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1999
Materia
Artes
ISBN:
9780761912392
268,28 €
IVA incluido
Disponible

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Sobre IBD

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank’ of theory and practice for advertising students and professionals.

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