LIBROS DEL AUTOR: john philip jones

11 resultados para LIBROS DEL AUTOR: john philip jones

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  • The Cauldron of War, 1914-1918
    JOHN PHILIP JONES
    THE CAULDRON OF WAR, 1914-1918Robert Gardner (1899-1972) was a member of a generation of highly-educated Englishmen who went to war in 1914: a war in which they suffered a horrifying loss of life. Robert Gardner was one of the survivors.Before the war, after taking First-Class Honours in both parts of the Classics Tripos at Emmanuel College, Cambridge, he was awarded the much...
    Disponible

    23,36 €

  • Queen Victoria’S Paladins
    JOHN PHILIP JONES
    QUEEN VICTORIAS PALADINS The unique feature of this book is that it is a dual biography. Garnet Wolseley (18331913) and Frederick Roberts (18321914) were the most important British soldiers during the last quarter of the nineteenth century. They both became field marshals and were both raised to the peerage and entered the House of Lords. Wolseley and Roberts were Queen Victori...
    Disponible

    22,85 €

  • BURNING TANKS AND AN EMPTY DESERT
    JOHN PHILIP JONES
    THE SUCCESSES AND SACRIFICES OF THE BRITISH ARMY IN 1914 This work is a study of military history ’from the top down’ and also ’from the bottom up’. It describes a brigade - 4,000 men - of the old British Regular army that fought in the British Expeditionary Force in France in 1914. This army was of the highest quality but was very small. The book describes the strategy and...
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    22,92 €

  • Keynes’s Vision
    John Philip Jones
    John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes’s work, including the fiscal and monetary policies he recommended, together with a detailed tracking of how his theories played o...
    Disponible

    104,38 €

  • Fables, Fashions, and Facts About Advertising
    John Philip Jones
    John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising 'fables' and 'fashions,' and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describ...
    Disponible

    143,74 €

  • The Ultimate Secrets of Advertising
    John Philip Jones
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    Disponible

    193,66 €

  • Advertising Organizations and Publications
    John Philip Jones
    John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization’s purpose, activity and contact information. The collection is balanced among industry trade organizations (American...
    Disponible

    67,49 €

  • International Advertising
    John Philip Jones
    ...
    Disponible

    192,87 €

  • How to Use Advertising to Build Strong Brands
    John Philip Jones
    Advertising’s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and`brand magic.’ The brand magic is also extended in unexpected new areas such as polit...
    Disponible

    192,94 €

  • The Advertising Business
    John Philip Jones
    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - h...
    Disponible

    268,28 €

  • How Advertising Works
    John Philip Jones
    ...
    Disponible

    227,93 €