Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Publicidad > Taming the Mouse
Taming the Mouse

Taming the Mouse

Taming the Mouse

Michael Switow / Tom Mehrmann

19,87 €
IVA incluido
Disponible
Editorial:
Switow Media
Año de edición:
2018
Materia
Publicidad
ISBN:
9789811189814
19,87 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Proceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China’s first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable odds, overtake one of the world’s most beloved brands.

Artículos relacionados

  • Ron Sukenick’s Tips on Expanding your Business by Building Relationships
    Richard G Lowe Jr
    Do You Want to Know one of the Big Secrets to Success in Your Professional Career?Learn how to build relationships with people throughout your job, market and industry. Become aware of the power of networking with your colleagues and others to help you find business, look for work or build your career to new levels.Are you floundering in your career, never seeming to get anywhe...
  • Handbook of Research on Digital Media and Advertising
    Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution o...
  • Visitors Book (Hardback), Guest Book, Visitor Record Book, Guest Sign in Book
    Angelis Publications
    Hardback gloss finish cover. Page size: 8.5 ...
    Disponible

    10,92 €

  • The Entrepreneur’s Garden
    Divya Parekh
    The Nine Relationships to Building a Six or Seven-Figure BusinessIs your business sucking the life out of you? Does it now feel like drudgery, all work, and no play? Perhaps you don’t have the time to go out to dinner or treat your family to something fun anymore. Do you catch yourself talking about nothing else in your life but your business? If your entrepreneurial passion an...
    Disponible

    18,95 €

  • 90% Grátis: Como Iniciar No Marketing Digital Do Zero
    Davi Arbelo
    Como começar no Marketing digital do zero? Essa é uma pergunta cada vez mais recorrente, só no YouTube são feitas mais de 600 mil pesquisas sobre Marketing digital. Vale ressaltar que o YouTube é o segundo maior buscador do mundo, perdendo apenas para o Google que é da mesma empresa.Em primeiro lugar, eu preciso falar na sua cara!Algo que ninguém teve coragem de falar, você não...
    Disponible

    11,39 €

  • Contabilidade Tributária I/ii
    Sérgio Luis Lopes De Araújo
    A intenção deste trabalho é colocar à disposição um material didático que seja acessível a compreensão técnica de seu conteúdo, e ao mesmo tempo, que sirva, também, como suporte técnico ao desenvolvimento do trabalho profissional na execução de suas tarefas diárias, em que você poderá travar conhecimento com o embasamento teórico e sua colocação prática para consultas que têm c...
    Disponible

    18,20 €

Otros libros del autor

  • Taming the Mouse
    Michael Switow / Tom Mehrmann
    Proceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China’s first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of exc...
  • Taming the Mouse
    Michael Switow / Tom Mehrmann
    Proceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China’s first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of exc...
    Disponible

    19,87 €

  • Taming the Mouse
    Michael Switow / Tom Mehrmann
    Proceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China’s first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of exc...