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Sustainable Marketing of Cultural and Heritage Tourism

Sustainable Marketing of Cultural and Heritage Tourism

Deepak Chhabra

328,86 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9780415777049

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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

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