Sustainable Marketing of Transformative Heritage Tourism

Sustainable Marketing of Transformative Heritage Tourism

Deepak Chhabra

254,40 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
ISBN:
9781032386676

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This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.

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