LIBROS DEL AUTOR: deepak chhabra

3 resultados para LIBROS DEL AUTOR: deepak chhabra

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  • Sustainable Marketing of Transformative Heritage Tourism
    Deepak Chhabra
    This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism. ...
    Disponible

    70,44 €

  • Resilience, Authenticity and Digital Heritage Tourism
    Deepak Chhabra
    This book examines the authentication of authenticity in heritage tourism through a resilient smart systems approach. It discusses the emerging trends in cultural tourism and highlights their significance in negotiating authenticity in tourism experience. ...
    Disponible

    80,00 €

  • Sustainable Marketing of Cultural and Heritage Tourism
    Deepak Chhabra
    The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. ...
    Disponible

    104,32 €