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Strategic sports sponsorship in practice

Strategic sports sponsorship in practice

Patrick Vital

60,32 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200744418
60,32 €
IVA incluido
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Sobre IBD

Within the field of sports marketing, this thesis primarily deals with the decision-making process that companies use to select the most suitable clubs for sponsorship. It analyses the motives that lead companies to sponsor professional football. Based on current specialist literature, a decision-making process is developed and then illustrated using the case study of Wiesenhof/Werder Bremen. Finally, mistakes are identified and recommendations for improvement are developed.

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