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Patrocínio desportivo estratégico na prática

Patrocínio desportivo estratégico na prática

Patrick Vital

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200744326
60,32 €
IVA incluido
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Sobre IBD

No âmbito da área de especialização em marketing desportivo, este trabalho trata principalmente do processo de decisão através do qual as empresas selecionam os clubes mais adequados para um patrocínio. São analisados os motivos que levam as empresas a patrocinar o futebol profissional. Ao longo do trabalho, é elaborado um processo de decisão com base na literatura especializada atual e, em seguida, ilustrado com o caso da Wiesenhof/Werder Bremen. Posteriormente, são apontados os erros cometidos nesse compromisso e elaboradas propostas de otimização.

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