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Sponsorizzazione sportiva strategica nella pratica

Sponsorizzazione sportiva strategica nella pratica

Patrick Vital

60,32 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200744357
60,32 €
IVA incluido
Disponible

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Sobre IBD

Nell’ambito del settore del marketing sportivo, questo lavoro si occupa principalmente del processo decisionale attraverso il quale le aziende selezionano le società sportive più adatte per una sponsorizzazione. Vengono analizzati i motivi che spingono le aziende a sponsorizzare il calcio professionistico. Nel corso del lavoro viene elaborato un processo decisionale sulla base della letteratura specialistica attuale, che viene poi illustrato con l’esempio del caso Wiesenhof/Werder Brema. Successivamente vengono evidenziati gli errori commessi in questo impegno e vengono elaborate delle strategie di ottimizzazione.

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