Social media marketing nelle aziende turistiche

Social media marketing nelle aziende turistiche

Vanessa Gstrein

65,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209509087
65,35 €
IVA incluido
Disponible

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Sobre IBD

Il seguente libro tratta il tema del 'social media marketing'. Esso mira a chiarire quale mix di canali social media sia particolarmente rilevante per un’azienda turistica e in che misura i canali emergenti e ancora trascurati, come Instagram e Snapchat, svolgano un ruolo in questo contesto. Viene inoltre illustrato come ottenere risultati positivi con i social media e come misurarli. Infine, si cerca di rispondere alla domanda se i canali social Instagram e Snapchat siano davvero rilevanti per le aziende del settore turistico.

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