Social media marketing in tourism companies

Social media marketing in tourism companies

Vanessa Gstrein

65,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209516764
65,35 €
IVA incluido
Disponible

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Sobre IBD

The following book deals with the topic of social media marketing. It aims to clarify which mix of social media channels is particularly relevant for a tourism company and to what extent emerging and as yet neglected channels such as Instagram and Snapchat play a role in this. It also shows how social media can be used to achieve success and how this success can be measured. Finally, it answers the question of whether the social media channels Instagram and Snapchat are really relevant for companies in the tourism industry.

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