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Scaling the Tail

Scaling the Tail

Andrew Cosgrove / Gerardo R. Ungson / Seung Ho Park

48,48 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9781349571994
48,48 €
IVA incluido
Disponible

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Sobre IBD

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: 'scaling the tail.' This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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Otros libros del autor

  • Scaling the Tail
    Andrew Cosgrove / Gerardo R. Ungson / Seung Ho Park
    This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: 'scaling the tail.' This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. ...
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    66,92 €