LIBROS DEL AUTOR: gerardo r ungson

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  • Scaling the Tail
    Andrew Cosgrove / Gerardo R. Ungson / Seung Ho Park
    This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: 'scaling the tail.' This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. ...
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    48,48 €