LIBROS DEL AUTOR: gerardo r ungson

3 resultados para LIBROS DEL AUTOR: gerardo r ungson

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  • Scaling the Tail
    Andrew Cosgrove / Gerardo R. Ungson / Seung Ho Park
    This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: 'scaling the tail.' This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. ...
    Disponible

    48,48 €

  • Global Strategic Management
    Gerardo R. Ungson / Yim-Yu Wong
    International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. ...
    Disponible

    272,50 €

  • Scaling the Tail
    Andrew Cosgrove / Gerardo R. Ungson / Seung Ho Park
    This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: 'scaling the tail.' This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. ...
    Disponible

    66,92 €