LIBROS DEL AUTOR: andrew cosgrove

2 resultados para LIBROS DEL AUTOR: andrew cosgrove

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  • Scaling the Tail
    Andrew Cosgrove / Gerardo R. Ungson / Seung Ho Park
    This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: 'scaling the tail.' This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. ...
    Disponible

    48,48 €

  • Scaling the Tail
    Andrew Cosgrove / Gerardo R. Ungson / Seung Ho Park
    This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: 'scaling the tail.' This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. ...
    Disponible

    66,92 €