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Ricerca commerciale

Ricerca commerciale

Adel Ouertani

54,57 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207911707
54,57 €
IVA incluido
Disponible

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Sobre IBD

Questo libro 'Marketing Research' si concentra sui metodi di ricerca di marketing utilizzati per raccogliere dati primari. I suoi obiettivi specifici sono quelli di consentire agli studenti di: 1. comprendere il ruolo della ricerca di marketing e il suo contributo alle operazioni aziendali 2. conoscere i principali metodi e strumenti della ricerca di marketing per poterli utilizzare in modo appropriato, per vederne i punti di forza e di debolezza e per essere in grado di giudicare la loro rilevanza per un progetto di ricerca 3. imparare ad applicare le tecniche e i metodi della ricerca di marketing (attraverso un vero progetto di ricerca di marketing). 4. imparare ad analizzare e interpretare i dati raccolti attraverso la ricerca primaria.

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