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Kommerzielle Forschung

Kommerzielle Forschung

Adel Ouertani

54,63 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207911677
54,63 €
IVA incluido
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Sobre IBD

Dieses Buch 'Marktforschung' befasst sich hauptsächlich mit den Methoden der Marktforschung, die zur Erhebung von Primärdaten verwendet werden. Seine spezifischen Ziele sind, den Schüler dazu zu bringen : 1. die Rolle der Marktforschung und ihren Beitrag zum Funktionieren des Unternehmens zu verstehen. 2. die wichtigsten Methoden und Instrumente der Marktforschung kennen zu lernen, um sie richtig anzuwenden, ihre Stärken und Schwächen zu erkennen und ihre Relevanz für ein Forschungsprojekt beurteilen zu können. 3. lernen, wie man die Techniken und Methoden der Marketingforschung anwendet (durch ein reales Marketingforschungsprojekt). 4. sich mit der Analyse und Interpretation von Forschungsdaten vertraut machen, die durch eine Primärforschung erhoben wurden.

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