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Investigação comercial

Investigação comercial

Adel Ouertani

54,57 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207911714
54,57 €
IVA incluido
Disponible

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Sobre IBD

Este livro 'Investigação de Marketing' centra-se nos métodos de investigação de marketing utilizados para recolher dados primários. Os seus objectivos específicos são permitir aos estudantes 1. compreender o papel da investigação de marketing e a sua contribuição para as operações comerciais 2. estar familiarizados com os principais métodos e ferramentas de investigação de marketing, a fim de os utilizar de forma adequada, ver os seus pontos fortes e fracos e ser capaz de avaliar a sua relevância para um projeto de investigação 3. aprender a aplicar técnicas e métodos de investigação de marketing (através de um projeto real de investigação de marketing) 4. aprender a analisar e interpretar dados de investigação recolhidos através de investigação primária.

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