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Retail Futures

Retail Futures

Eleonora Pantano

152,48 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2020
Materia
Investigación de mercado
ISBN:
9781838676643
152,48 €
IVA incluido
Disponible

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Sobre IBD

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

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