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Research in Consumer Behavior

Research in Consumer Behavior

Kent B Monroe / Vibrant Publishers

85,43 €
IVA incluido
Disponible
Editorial:
Vibrant Publishers
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781636513522
85,43 €
IVA incluido
Disponible

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Sobre IBD

Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that influence purchasing behavior, exploring topics such as price perception, the role of advertising, and the impact of social influence on buying patterns. Monroe combines decades of research with real-world applications, providing actionable insights for marketing professionals and scholars alike. This book is more than a study of consumer behavior-it’s a roadmap for understanding the intricate dynamics of how and why people buy. Each chapter unveils groundbreaking findings, supported by case studies and empirical data, making it an indispensable resource for those aiming to master the art of consumer engagement. Whether you’re a marketer, academic, or student, Research in Consumer Behavior equips you with the knowledge to anticipate consumer needs, adapt strategies, and foster meaningful customer relationships in today’s competitive market.

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Otros libros del autor

  • Processing of Price Information
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    Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of research, Monroe delves into topics such as the factors affecting price recall, the role of price cues in decision-making, and the complexities of consumer price evaluations.This book...
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  • Comparative Price Advertising
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  • The Price-Quality-Value Relationship
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    The Price-Quality-Value Relationship by Kent B. Monroe explores the intricate balance between pricing, perceived quality, and the value customers derive from products and services. This book unpacks how price influences consumer perception and decision-making, providing marketers, researchers, and students with a deeper understanding of the psychological and economic dynamics a...
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  • Models, Theory, and Methods
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    Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone in the Legend in Marketing series. This volume goes beyond theoretical frameworks to provide actionable strategies for pricing decisions that drive profitability and customer satisfaction. Monroe meticulously examines real-world pricing challenges, offering resea...
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