LIBROS DEL AUTOR: kent b monroe

8 resultados para LIBROS DEL AUTOR: kent b monroe

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  • Processing of Price Information
    Kent B Monroe / Vibrant Publishers
    Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of research, Monroe delves into topics such as the factors affecting price recall, the role of price cues in decision-making, and the complexities of consumer price evaluations.This book...
    Disponible

    85,40 €

  • Comparative Price Advertising
    Kent B Monroe / Vibrant Publishers
    Comparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparative advertising on consumer behavior and decision-making. This book delves into how price comparisons influence perceptions of value, fairness, and quality while shedding light on the psychological mechanisms behind these effects. Monroe examines the strategic use of co...
    Disponible

    86,18 €

  • The Price-Quality-Value Relationship
    Kent B Monroe / Vibrant Publishers
    The Price-Quality-Value Relationship by Kent B. Monroe explores the intricate balance between pricing, perceived quality, and the value customers derive from products and services. This book unpacks how price influences consumer perception and decision-making, providing marketers, researchers, and students with a deeper understanding of the psychological and economic dynamics a...
    Disponible

    85,43 €

  • Price Fairness
    Kent B Monroe / TBD
    'Price Fairness' by Kent B. Monroe dives deep into the critical and often debated concept of fairness in pricing. This comprehensive volume explores how consumers perceive pricing as fair or unfair and the psychological, ethical, and cultural factors influencing their judgments. Monroe meticulously dissects real-world examples and research to explain how fairness perceptions im...
    Disponible

    86,16 €

  • Research in Consumer Behavior
    Kent B Monroe / Vibrant Publishers
    Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that influence purchasing behavior, exploring topics such as price perception, the role of advertising, and the impact of social influence on buying patterns. Monroe combines decades of ...
    Disponible

    85,43 €

  • Models, Theory, and Methods
    Kent B Monroe / Vibrant Publishers
    Research in Models, Theory, and Methods by Kent B. Monroe takes readers on a deep dive into the analytical frameworks and methodologies that have shaped modern pricing strategies. This volume in the Legend in Marketing series highlights Monroe’s innovative approach to integrating theoretical models with practical applications, offering a fresh perspective on consumer behavior a...
    Disponible

    85,73 €

  • Pricing Management and Practice
    Kent B Monroe / Vibrant Publishers
    Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone in the Legend in Marketing series. This volume goes beyond theoretical frameworks to provide actionable strategies for pricing decisions that drive profitability and customer satisfaction. Monroe meticulously examines real-world pricing challenges, offering resea...
    Disponible

    85,28 €

  • The Pricing Strategy Audit
    Kent B. Monroe / Kent BMonroe
    This detailed self-assessment audit can be used:• to measure and improve the effectiveness of your present pricing strategy• or to create a sound pricing strategy where none exists.First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these:• Does your pricing strategy support broader...
    Disponible

    80,56 €