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Pricing Management and Practice

Pricing Management and Practice

Kent B Monroe / Vibrant Publishers

85,28 €
IVA incluido
Disponible
Editorial:
Vibrant Publishers
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781636513560
85,28 €
IVA incluido
Disponible

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Sobre IBD

Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone in the Legend in Marketing series. This volume goes beyond theoretical frameworks to provide actionable strategies for pricing decisions that drive profitability and customer satisfaction. Monroe meticulously examines real-world pricing challenges, offering research-backed methods for setting, managing, and optimizing prices in competitive markets. Key topics include pricing psychology, value perception, and the role of pricing in branding. The book also delves into innovative models and practical tools that empower businesses to adapt to dynamic market conditions. With a strong focus on integrating consumer behavior insights into pricing strategies, this book is an invaluable resource for marketing professionals, academics, and business leaders. Whether you’re a novice or a seasoned expert, Pricing Management and Practice equips you with the knowledge to make informed pricing decisions, maximize revenue, and enhance customer trust. Experience the science and art of pricing with this must-have guide!

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Otros libros del autor

  • Processing of Price Information
    Kent B Monroe / Vibrant Publishers
    Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of research, Monroe delves into topics such as the factors affecting price recall, the role of price cues in decision-making, and the complexities of consumer price evaluations.This book...
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  • Comparative Price Advertising
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    Comparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparative advertising on consumer behavior and decision-making. This book delves into how price comparisons influence perceptions of value, fairness, and quality while shedding light on the psychological mechanisms behind these effects. Monroe examines the strategic use of co...
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  • The Price-Quality-Value Relationship
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    The Price-Quality-Value Relationship by Kent B. Monroe explores the intricate balance between pricing, perceived quality, and the value customers derive from products and services. This book unpacks how price influences consumer perception and decision-making, providing marketers, researchers, and students with a deeper understanding of the psychological and economic dynamics a...
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  • Research in Consumer Behavior
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    Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that influence purchasing behavior, exploring topics such as price perception, the role of advertising, and the impact of social influence on buying patterns. Monroe combines decades of ...
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  • Models, Theory, and Methods
    Kent B Monroe / Vibrant Publishers
    Research in Models, Theory, and Methods by Kent B. Monroe takes readers on a deep dive into the analytical frameworks and methodologies that have shaped modern pricing strategies. This volume in the Legend in Marketing series highlights Monroe’s innovative approach to integrating theoretical models with practical applications, offering a fresh perspective on consumer behavior a...
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  • Processing of Price Information
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    Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of research, Monroe delves into topics such as the factors affecting price recall, the role of price cues in decision-making, and the complexities of consumer price evaluations.This book...