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Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age

Lena Steinhoff / Robert Palmatier / Robert W. Palmatier

267,95 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781138310025

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  • Librería Samer Atenea
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  • Donde los libros
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Sobre IBD

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

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