LIBROS DEL AUTOR: robert palmatier

2 resultados para LIBROS DEL AUTOR: robert palmatier

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  • Marketing Analytics
    Frank Germann / J. Andrew Petersen / Robert W. Palmatier
    Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a w...
    Disponible

    90,27 €

  • Relationship Marketing in the Digital Age
    Lena Steinhoff / Robert Palmatier
    this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships. ...
    Disponible

    83,99 €