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Regionalizzazione del marketing e percezione dei consumatori

Regionalizzazione del marketing e percezione dei consumatori

Brenda Sales Meireles de Lemos / Tales Vital

48,42 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208211141
48,42 €
IVA incluido
Disponible

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Sobre IBD

Questo lavoro presenta uno studio condotto in Brasile, nella città di Recife-PE, intervistando i consumatori per capire la loro percezione delle azioni di marketing delle multinazionali alimentari. L’obiettivo principale di questo studio è quello di tradurre le conoscenze regionali in azioni di marketing, al fine di avvicinare i consumatori nella ricerca della leadership di mercato. Pensare globalmente e agire localmente si manifesta in azioni di marketing relative a prodotti, prezzi, promozioni, imballaggi e media, consentendo al lettore di capire la regionalizzazione del marketing e se le strategie utilizzate hanno avuto successo.

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Otros libros del autor

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    Brenda Sales Meireles de Lemos / Tales Vital
    This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers to understand their perceptions of the marketing actions of multinational food companies. The main aim of this study is to translate regional knowledge into marketing actions, in order to bring consumers closer together in the search for market leadership. Thinking globally and ac...
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  • Regionalisierung der Vermarktung und Wahrnehmung der Verbraucher
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    In dieser Arbeit wird eine in Brasilien, in der Stadt Recife-PE, durchgeführte Studie vorgestellt, bei der Verbraucher befragt wurden, um ihre Wahrnehmung der Marketingmaßnahmen multinationaler Lebensmittelunternehmen zu verstehen. Das Hauptziel dieser Studie besteht darin, regionales Wissen in Marketingmaßnahmen umzusetzen, um die Verbraucher auf der Suche nach der Marktführer...
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