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Régionalisation du marketing et perception des consommateurs

Régionalisation du marketing et perception des consommateurs

Brenda Sales Meireles de Lemos / Tales Vital

48,42 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208211134
48,42 €
IVA incluido
Disponible

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Sobre IBD

Ce travail présente une étude réalisée au Brésil, dans la ville de Recife-PE, en interrogeant des consommateurs pour comprendre leurs perceptions des actions marketing des entreprises alimentaires multinationales. L’objectif principal de cette étude est de traduire les connaissances régionales en actions marketing, afin de rapprocher les consommateurs dans la recherche d’une position de leader sur le marché. Penser globalement et agir localement se manifeste ici dans les actions de marketing du produit, du prix, de la promotion, de l’emballage et des médias, ce qui permet au lecteur de comprendre la régionalisation du marketing et de savoir si les stratégies utilisées ont été couronnées de succès.

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Otros libros del autor

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