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Marketing regionalisation and consumer perception

Marketing regionalisation and consumer perception

Brenda Sales Meireles de Lemos / Tales Vital

48,36 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208211110
48,36 €
IVA incluido
Disponible

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Sobre IBD

This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers to understand their perceptions of the marketing actions of multinational food companies. The main aim of this study is to translate regional knowledge into marketing actions, in order to bring consumers closer together in the search for market leadership. Thinking globally and acting locally is manifested here in product, price, promotion, packaging and media marketing actions, allowing the reader to understand marketing regionalisation and whether the strategies used have been successful.

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Otros libros del autor

  • Regionalisierung der Vermarktung und Wahrnehmung der Verbraucher
    Brenda Sales Meireles de Lemos / Tales Vital
    In dieser Arbeit wird eine in Brasilien, in der Stadt Recife-PE, durchgeführte Studie vorgestellt, bei der Verbraucher befragt wurden, um ihre Wahrnehmung der Marketingmaßnahmen multinationaler Lebensmittelunternehmen zu verstehen. Das Hauptziel dieser Studie besteht darin, regionales Wissen in Marketingmaßnahmen umzusetzen, um die Verbraucher auf der Suche nach der Marktführer...
    Disponible

    48,42 €

  • Régionalisation du marketing et perception des consommateurs
    Brenda Sales Meireles de Lemos / Tales Vital
    Ce travail présente une étude réalisée au Brésil, dans la ville de Recife-PE, en interrogeant des consommateurs pour comprendre leurs perceptions des actions marketing des entreprises alimentaires multinationales. L’objectif principal de cette étude est de traduire les connaissances régionales en actions marketing, afin de rapprocher les consommateurs dans la recherche d’une po...
    Disponible

    48,42 €

  • Regionalizzazione del marketing e percezione dei consumatori
    Brenda Sales Meireles de Lemos / Tales Vital
    Questo lavoro presenta uno studio condotto in Brasile, nella città di Recife-PE, intervistando i consumatori per capire la loro percezione delle azioni di marketing delle multinazionali alimentari. L’obiettivo principale di questo studio è quello di tradurre le conoscenze regionali in azioni di marketing, al fine di avvicinare i consumatori nella ricerca della leadership di mer...
    Disponible

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