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Recursos Humanos e Marketing

Recursos Humanos e Marketing

Fasahat Nazir Buchoo

92,06 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Gestión y técnicas de gestión
ISBN:
9786209560651
92,06 €
IVA incluido
Disponible

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Sobre IBD

Este livro apresenta uma visão integrada da Gestão de Recursos Humanos e do Marketing, explicando como a gestão de funcionários e as estratégias centradas no cliente impulsionam o sucesso organizacional. Abrange a evolução e o âmbito da gestão de recursos humanos, incluindo o planeamento, o recrutamento, a formação, a gestão do desempenho, a compensação e o envolvimento, e associa-os aos principais conceitos de marketing, como o comportamento do consumidor, a segmentação, o branding, o marketing mix, o marketing digital e a análise. O livro enfatiza a marca do empregador, o marketing interno, a cultura e o alinhamento estratégico, mostrando como os RH e o Marketing colaboram para alinhar a experiência do funcionário com a experiência do cliente para obter uma vantagem competitiva sustentável.

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