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Razões e causas que impedem a compra de produtos bancários de consumo

Razões e causas que impedem a compra de produtos bancários de consumo

Muhammad Usman / Nabeel Taj Ghouri

58,96 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209363153
58,96 €
IVA incluido
Disponible

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Sobre IBD

A banca de retalho refere-se aos produtos e serviços bancários prestados diretamente pelos bancos aos consumidores, tais como empréstimos pessoais, empréstimos para aquisição de automóveis, empréstimos para aquisição de habitação e cartões de crédito. Os clientes enfrentam alguns problemas ao adquirir produtos e serviços bancários de retalho, tais como taxas de juro elevadas, falta de conhecimento, serviços inadequados, disposição de garantias e complicações processuais. Este estudo tem como objetivo analisar a relação entre os problemas percebidos e os produtos bancários de retalho. Para a recolha de dados, foi utilizado um questionário elaborado pelo próprio investigador. Para este efeito, foi concebido um questionário fechado.

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