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Quality Assessment in Services

Quality Assessment in Services

Lousanne Barbosa Paiva

52,29 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786203902174
52,29 €
IVA incluido
Disponible

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Sobre IBD

The book discusses service quality in fitness centres and customer perception of the services provided. The services are identified, characterised from a marketing perspective and measured according to the servqual model. To this end, a survey was carried out in which attributes such as physical aspects, trust, customer responsiveness, safety and empathy were assessed in order to achieve what was proposed in this study.

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Otros libros del autor

  • Qualitätsbewertung bei Dienstleistungen
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    Das Buch befasst sich mit der Dienstleistungsqualität in Fitnesscentern und der Kundenwahrnehmung der angebotenen Dienstleistungen. Die Dienstleistungen werden identifiziert, aus einer Marketing-Perspektive charakterisiert und nach dem Servqual-Modell gemessen. Zu diesem Zweck wurde eine Umfrage durchgeführt, in der Attribute wie physische Aspekte, Vertrauen, Kundenfreundlichke...
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  • Évaluation de la qualité des services
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    Ce livre traite de la qualité des services dans les centres de remise en forme et de la perception qu’ont les clients des services fournis. Les services sont identifiés, caractérisés d’un point de vue marketing et mesurés selon le modèle servqual. À cette fin, une enquête a été menée dans laquelle des attributs tels que les aspects physiques, la confiance, la réactivité du clie...
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    Książka omawia jakość usług w centrach fitness i postrzeganie świadczonych usług przez klientów. Usługi są identyfikowane, charakteryzowane z perspektywy marketingowej i mierzone zgodnie z modelem servqual. W tym celu przeprowadzono ankietę, w której oceniono takie atrybuty, jak aspekty fizyczne, zaufanie, reakcja klienta, bezpieczeństwo i empatia, aby osiągnąć to, co zapropono...
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  • Valutazione della qualità nei servizi
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