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Ocena jakości usług

Ocena jakości usług

Lousanne Barbosa Paiva

52,29 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786203902204
52,29 €
IVA incluido
Disponible

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Sobre IBD

Książka omawia jakość usług w centrach fitness i postrzeganie świadczonych usług przez klientów. Usługi są identyfikowane, charakteryzowane z perspektywy marketingowej i mierzone zgodnie z modelem servqual. W tym celu przeprowadzono ankietę, w której oceniono takie atrybuty, jak aspekty fizyczne, zaufanie, reakcja klienta, bezpieczeństwo i empatia, aby osiągnąć to, co zaproponowano w tym badaniu.

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Otros libros del autor

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    Das Buch befasst sich mit der Dienstleistungsqualität in Fitnesscentern und der Kundenwahrnehmung der angebotenen Dienstleistungen. Die Dienstleistungen werden identifiziert, aus einer Marketing-Perspektive charakterisiert und nach dem Servqual-Modell gemessen. Zu diesem Zweck wurde eine Umfrage durchgeführt, in der Attribute wie physische Aspekte, Vertrauen, Kundenfreundlichke...
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