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Évaluation de la qualité des services

Évaluation de la qualité des services

Lousanne Barbosa Paiva

52,29 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786203902198
52,29 €
IVA incluido
Disponible

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Sobre IBD

Ce livre traite de la qualité des services dans les centres de remise en forme et de la perception qu’ont les clients des services fournis. Les services sont identifiés, caractérisés d’un point de vue marketing et mesurés selon le modèle servqual. À cette fin, une enquête a été menée dans laquelle des attributs tels que les aspects physiques, la confiance, la réactivité du client, la sécurité et l’empathie ont été évalués afin de réaliser ce qui a été proposé dans cette étude.

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